metros, both Travelzoo and LivingSocial now average more vouchers sold per deal than Groupon in most major North American cities," Yipit wrote in its blog on Friday. "Based on the Yipit Data Product, which features nearly 20,000 offers per month across major U.S. The company that once had a waiting list as long as nine months for merchants has gone from offering a single daily deal in cities two years ago to posting several marked-down experiences in narrower metropolitan regions.īut even though Groupon is big, it's not as if its gargantuan mailing list is the marketing advantage that it would like area restaurants, spas, and origami boot camps to believe. Groupon naturally makes up the difference in volume. Travelzoo and (Nasdaq: AMZN)-backed LivingSocial clocked in at 1,000 and 500 vouchers bought, respectively. As highlighted in this morning's Deal Journal column, in The Wall Street Journal, Yipit found that the average Groupon deal in New York City snagged 500 buyers. It's not fair to compare daily-deals darling Groupon with a travel-bargain specialist, but niche watcher Yipit Data recently did anyway. However, stack up Travelzoo and its $1 billion market cap next to a profitless Groupon's proposed $20 billion price tag, and you get a whole new perspective on relative cheapness. Travelzoo's trading for 38 times this year's projected profitability and 26 times next year's earnings target. Granted, the stock also isn't necessarily a screaming bargain on the bottom line. Shares of the travel-deals publisher have popped fivefold since bottoming out last summer.
Suggesting that Travelzoo (Nasdaq: TZOO) is undervalued may seem ludicrous.
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